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Managing Director, evalu8.org Media, Inc.



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September 21, 2017

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Busting the Mommy Myths
by Rebecca Eckler
2007
ISBN: 1552638278


Rebecca is no Stepford cookie cutter Mom. A realist with a sense of humour, this author and recently minted parent busts precious mommy myths with the well-worn comfort and candour of a seasoned veteran. She's had time to ponder the finer points of parenting, and after some consideration (and time spent in the diaper trenches) she offers this: "In the past two years, I've realized that the whole baby industry is based on taking advantage of parents' fears. How many baby monitors, nanny cams, lotions and potions for every itch, rash or scratch do we really need? My guess is we don't need them all, or else how would you explain how kids in third world countries manage to survive?" Straight-forward, laugh-out-loud funny!

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Campaign Coverage:
BC Campaign and Radio Campaign

Campaign Dates:
March 2007-August 2007

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